Our Principles

A project needs to be approached according to the current and future requirements of the client, the site and the user.

We devise a clear strategy to meet the various scales of requirement, opportunity, cost and programme. We ensure that this is reinforced at all stages of the design, detailing, construction and operation, giving a consistency to our work.

Different clients deserve different solutions but we approach all our projects with 4 principles in mind.

Opportunity: simple solutions aren’t always obvious

When establishing a brief we are quick to interpret constraints as opportunities because design challenges are not always obvious from the outset.

We see problems as catalysts for an inspired solution.

Value: good design has value embedded, not added

A good solution must offer value for money – yours and ours – so we always consider operational and maintenance costs in our designs.

Value is not limited to a monetary measurement but, we believe, is also quantifiable by the experience gained by all those involved with a project and from the creation of solutions that please, and intrigue, well beyond the first impression.

Context: buildings can ‘fit in’ and still ‘stand out’

Creative solutions do not require a building to be the same as those around it.

We reference our designs in scale, materials, aspect, streetscape, and local history, to ensure that each solution suits its context. We have a good track record of securing planning approval for contemporary designs on difficult sites.

Process: more choice, greater control

We know that ‘process’ is integral to a successful solution; It should provide form, materiality, decoration and embody and express all principles.

Off-site construction and pre-fabrication technologies can bring flexibility and surprising gains to a project in terms of cost, programming and quality. Traditional processes can still be appropriate and be applied in harmony to modern off-site fabrication techniques.

Building on the above, we believe that buildings become truly sustainable when their design, assembly method and operation strike a balance between economy, programme and performance. This balance is achieved at the earliest stages of the design process.

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